Search engine marketing or SEM is one of the most effective methods of getting the web traffic to your website. There are numerous techniques that you need to consider if you want to make your website visible to search engines and increase the web traffic. Search engine optimization (SEO) is one of the techniques that help to increase your website’s visibility and get more traffic.
The importance of Search Engine Marketing can never be denied.
It plays a very important role in the success of websites. Search engine marketing is also known as SEM or Search Engine Marketing. This type of marketing includes paid advertising, which is mainly used for promoting websites and their services and products.
Search Engine Marketing is basically a type of Internet advertising, which involves the promotion of sites by increasing their ranking in search engine result pages mainly through paid listing. Search engines like Google, Yahoo! and MSN allow users to enter search terms and enter the URL of the websites that match the words they entered. The higher the page rank of the site, the greater is the visibility of the site on the search engines. More the link popularity (visibility) of a site on the Search engines, the better it is for the site, as more of the links, the more are the chances of getting more traffic.
For Search engine marketing, you need to find a proper way to increase your page rankings and to find a suitable keyword or set of keywords to target a particular market segment. It is done by analyzing the traffic received by the target audience, by looking at the number of clicks made on the targeted ads, and also by tracking the ad campaigns and keywords used by the competitor. Some of the commonly used search engine marketing tools are Google analytic program, Google AdWords, Google AdSense, and Yahoo! Search Marketing.
Another important aspect of Search Engine Optimization is creating attractive, user-friendly and unique ads. These ads should be able to attract visitors immediately. They can be in the form of text, flash or animation. Also, these ads should create a sense of urgency to visit the website and make purchases right away.
Pay per click (PPC) is another important tool in Search Engine Marketing.
With the help of a PPC campaign, the advertisers pay for displaying their ads on the top results page of the search engines for a particular keyword or key phrases. PPC can be effectively used in Search Engine Optimization to increase visibility and traffic. This is also an effective means of increasing the visibility of the site among a particular industry sector. However, unlike SEO services, pay per click requires a considerable amount of investment, and is mostly used for online advertising of products and services.
In fact, SEO services are quite different from PPC campaigns in Search Engine Marketing. When done well, they can generate organic traffic to your website. Unlike PPC, Search Engine Marketing tends to build higher ranking in the search engines over time. The most desired keywords used in SEO campaigns tend to be more targeted than the ones used in PPC, hence resulting in better conversions.
- The quality score of Google AdWords advertisements is calculated basing on the number of times a visitor clicks through an ad, the duration he stays on the landing page, the number of times he doesn’t click through and if he does, which source he went to.
- One more thing about Google AdWords is that the cost per click is calculated using a quality score, instead of a CPM (cost per thousand impressions).
- Since your ad remains on the landing page for a specific amount of time, you can choose a quality score that works for you and your budget.