Search Engine Optimization (SEO) is a very broad term used to describe many different techniques and strategies that are used to boost a web page’s visibility and ranking in search results of major search engines such as Yahoo, Google, MSN, Ask, AOL Search, Quarta Search, and Yahoo. Basically, SEO is the process of adding relevant content on your website which has the ability to increase your website’s visibility and ranking in search results of the search engines, in other words it helps your website to show up frequently in natural searches. This increases your chances of being clicked on. Search engine optimization is not only about increasing your traffic volume and visitors to your website but also helps in bringing in quality traffic. Search engine optimization helps your website to rank higher for particular keywords, helps you compete better with other businesses in your industry and helps you reach new prospects and potential customers. Therefore, SEO offers many benefits.
One of the most common methods of search engine optimization (SEO) is Pay-Per-Click (PPC).
It involves placing relevant PPC ads on top of the organic results pages of the search engines such as Yahoo, MSN, Google and others. These PPC ads should be well placed in your website so that you can get maximum traffic. Ad placement determines your position in the SERPs. The more accurate and relevant your ad is, the more chances of getting click throughs leading to increased organic traffic and sales.
The major benefit of using Pay-Per-Click is that you can track every click through resulting in valuable data such as number of clicks, where the clicks came from, the countries or cities where people were found, where the ad was displayed etc. This data is useful for your ad campaigns. Since you pay only when people click on your ad, you get a clear picture of which countries/cities/listings are making you the most profit.
Apart from giving you detailed data on the ad placement and number of click throughs, PPC advertising also provides other advantages. Using this form of search engine optimization (SEO), you can choose your ideal audience by checking the search results page for keywords related to your niche. In this way, you can further target specific markets for maximum profits. You can easily choose your ads based on these keywords. Besides, you will also have control over the budget through PPC advertising.
Another common form of search engine optimization (SEO) is AdWords.
It is very popular and used by online advertisers. The major benefit of using AdWords is that you can bid for the top spot and pay only when someone clicks on your ad.
Besides bidding for the top position, AdWords can help you control your advertising budget. You do not have to pay every time somebody clicks on your ad if nobody actually does. You’re advertising costs are much more relevant to the actual conversions from your website traffic. If you carefully track your campaign results and compare them with your competitor’s results, you can quickly see where you need to make slight changes in your advertising strategy.
It is true that Google pays high for every click, but there are other search engines where you can get a better ROI with pay-per-click advertising. For example, if you advertise in Yahoo Search Marketing and Content Network, your CTR may be lower than with Google, but you can still increase your traffic volume by targeting ads in the right places. AdWords on the other hand is not effective for all kinds of keywords. Moreover, you may lose money if you pay for clicks that don’t convert to sales.
If you have decided to use AdWords as part of your online marketing strategy, it is important to understand that you can target almost any audience by using keywords and building relevant websites around them. Keywords in Google AdWords work only when a searcher types them out.
- Thus, when they are searching for something relevant, the content of your website doesn’t matter.
- The targeted ads displayed on your website will do the talking for you.
- Moreover, your visitors can easily interact with these ads through social media sites and other websites that offer instant access.